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International Students > ABE Level 7 Diploma in Business Management > Research Methods and their Application to Marketing

Research Methods and their Application to Marketing
  1. Understand the role of research methods, within the context of management, marketing and business.
  2. Be able to compare and contrast research methodologies that relate to management, business and marketing research.
  3. Be able to develop research designs from quantitative and qualitative perspectives.
  4. Be able to set research objectives and plan a research project.
  5. Understand management, business and marketing theory and the relevant literature from varied sources that contribute to the research project.
  6. Be able to determine a specific marketing related research issue, set research objectives, plan and carry out a research project, critically analyse and evaluate evidence, and report the findings and outcomes.
  7. Know how to design the data collection surveys from quantitative and qualitative perspectives, evaluate the contrasting research methodologies and determine the best approaches to obtain the required data.
  8. Be able to write up the results of the project as a business consultancy report.



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